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Testimonials
- Why Do These
Companies Spend Millions On Airships?
Through
the years Metropolitan Life,
Outback Steakhouse, Goodyear, Fuji Film, Anheiser-Busch, Budweiser,
Hood, Monster.com, Mazda, Coca-Cola, Kraft Foods, Whitman's
Chocolates, Blockbuster, Nokia, Phillips, Sanyo, 20th Century Fox,
Accenture, Horizon Blue Cross-Blue Shield, The Family Channel,
Virgin Atlantic Airways, The Rolling Stones and many, many more
throughout the world have spent millions on airships.
Why?
Because
Every Aerial Marketing Campaign Is Successful
They Get Results!
What do these savvy marketing executives have in common?
Tony Ponturo,
V.P.,
Corporate Media Sports Marketing, Anheuser-Busch, Inc.
Colleen
McGrath, Senior Manager of New Concepts, Monster.com
Alan Foster, Vice
President, Sanyo North America Corporation
Micky Wittman, Manager of Airship Operations, The Goodyear Tire & Rubber Co.
David Heslop, Managing
Director, Mazda Cars (UK) Ltd.
Fred Hillmann,
Horizon Blue Cross Blue Shield of New Jersey
Peter Yates-Round, Sales Director, Eastgate Mazda
Scott
Ballin, Director Of Business Development, Milton Samuels Advertising
Taylor
Ingraham, Marketing Directors, Virgin Atlantic Airways
John G.
Barclay, President of Olympic Advisors, Barcelona '92
Eileen Carpenter, Director of Media, The Family Channel
Roger Woods,
Director of Corporate Relations, Philips Electronics, UK LTD.
Henry Inman, The
Goodyear Tire & Rubber Company
They
all were instrumental in and benefited greatly from their airship
advertising campaigns.
What did these savvy marketers have to
say?
Highly
Visible Marketing Tool The Airship provides opportunities to entertain
Anheuser-Busch's
key customers and serves as a highly visible marketing tool,
encouraging consumers to visit the Budweiser.com web site for
information on upcoming campaigns, promotions and sweepstakes.
Feel
Good Factor The intangible but immensely valuable "feel good factor"
of the Lightship, whether seen through the eyes of the Sanyo
employee, a Sanyo trade partner or a Sanyo customer is quite
remarkable.
Outstanding
Audience Reach It has reached a potential audience of more than 22.5 million
viewers worldwide.
Corporate
Icon The Lightship has become a corporate icon. Its use as a promotional
vehicle and generator of impressions has been incredibly
successful.
The
Most Effective Promotional Tool
I am now certain that the Mazda Lightship is the most effective
promotional tool I have ever worked with . . .
Nothing Short of Magic I have never
been able to build such a fully integrated advertising and
promotional program . . . we have been experiencing nothing short of
magic.
Memorable
and Intrusive The intrusiveness of the Lightship reduces the need for frequency
of exposure, which is critical to other media buys.
Outstanding
PR Response Quite frankly, we have never had such a positive response to the
other public relations events we have organized over the
years.
Tremendous
Spin-Off Media Coverage From the multi-million television
audience impressions and the in-video sitings generated, to the
tremendous levels of spin-off media coverage we received.
Media
Value The media value alone generated is three times greater than the
actual costs of the blimp program.
"If
you can't remember the last TV, Radio or Print Ad
you saw, heard or read, perhaps it's time to make
a big change to your media mix that will get you
the results that you want - a Video Airship."
Want
to discover how Video Airships are guaranteed
to help you sell more and do less? For additional information about the
Video Airships Marketing Group, a Marketing Consultants Group
division, please e-mail us at Staff@VideoAirships.com
or call our Client Support Staff at 888-574-8257
Ext. 57, and we will provide answers to all of your questions and
handle the details for you.
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