|
THE
REALLY BIG IDEA
Every Eye, Every Ear
International Marketing and Public Relations Campaign And Tour
Campaign
Documents Download Links
All
draft campaign documents
prepared by The Video Airships Marketing Group of The Marketing Consultants
Group are located at the following hyperlinks. Simply click on the link to
download the document.
1.
Overview -
This draft document is an overview of the campaign as it relates to capturing
the attention of every eye and every ear via a composite of video airship,
traditional free media coverage, viral capabilities of the Internet and on the
ground Salvation Army staff and volunteers.
MS
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)OVERVIEW.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)OVERVIEW.pdf
2.
Why Aerial Campaign
- Proof of the effectiveness of aerial marketing campaigns as compared with
traditional media clutter which is long forgotten.
MS Word
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)WHY_AERIAL_CAMPAIGN.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships//docs/REALLYBIGIDEA(tm)WHY_AERIAL_CAMPAIGN.pdf
3.
Campaign Revenue –
Overview of the campaign and the many revenue streams, in kind, volunteer
and public relations opportunities this multi-media national campaign will
provide.
MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)CAMPAIGN_REVENUE.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)CAMPAIGN_REVENUE.pdf
4.
Revenue
Works - This document describes how the campaign works, the revenue
streams and lists all of the documents prepared for and associated with the
campaign.
MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)REVENUE_WORKS.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)REVENUE_WORKS.pdf
5. Sponsorships -
This draft document outlines national, regional and local sponsorship
opportunities for the campaign, whether the sponsorship is online or offline.
MS
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)SPONSORSHIPS.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)SPONSORSHIPS.pdf
6.
VIP List
- This list contains high net worth individuals targeted for a Sponsorship
Letter and perhaps a personal visit or phone call from National Commissioner,
Territory or Divisional Commander.
MS
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LIST.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LIST.pdf
7.
VIP Letter
- This draft solicitation letter is targeted to high net worth individuals such
as those listed on the Forbes Fortune 400 list and other high net worth
individuals and organizations who already support the Salvation Army.
MS
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LETTER.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LETTER.pdf
8.
Promotional Items
- Promotional items that are needed for the campaign to promote the campaign and
could be sold to raise campaign funds.
MS
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROMOTIONAL_ITEMS.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROMOTIONAL_ITEMS.pdf
9.
Project Timeline
- This is a draft 3 month forward timeline that outlines every major collateral
project that needs completion before the actual launching of the campaign and
video airship.
MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROJECT_TIMELINE.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROJECT_TIMELINE.pdf
10.
RFP - Request For Proposal.
This
draft is a master list of all the collateral materials (videos, press releases,
graphics) to be prepared by an advertising agency for the actual marketing
campaign or to solicit support for the campaign.
MS
Word
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)RFP.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)RFP.pdf
11.
Lightsign Graphics – The
Salvation Army Video Lightsign Lightship* Airship Graphics courtesy of The
Lightship Group, the world’s largest airship operators.
MS Word
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)LIGHTSIGN_GRAPHICS.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)LIGHTSIGN_GRAPHICS.pdf
12.
Document Links - This
document has all of the various links to the campaign documents as well as the
video link.
MS Word
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)DOCUMENT_LINKS.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)DOCUMENT_LINKS.pdf
13.
Invitation Cards - This document has a sample Your Invitation To Follow Card,
an inexpensive business card which can be distributed to the media, staff,
volunteers and the general public to inform and educate consumers via web and
audio site to The Salvation’s Army’s “Untold Story” and video airship
activities.
MS
Word
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)INVITATION_CARDS.doc
Adobe.pdf
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)INVITATION_CARDS.pdf
Need assistance?
Ron
Schmidt, The Marketing Consultants Group – Worldwide Publishers LTD
888-574-8257
Ext.77 ron.schmidt@marketingconsultantsgroup.com
*Video Lightsign Lightship is a trademark of The Lightship
Group (lightships.com).
THE REALLY BIG IDEA Every Eye,
Every Ear International Marketing and Public Relations Campaign And Tour concept
was developed by The Video Airships
Marketing Group of The Marketing Consultants Group for The Salvation Army.
No
part of this document or concept may be reproduced in any format, for any
reason, without the express written consent of The Salvation Army.
All
campaign documents
prepared by The Video Airships Marketing Group of The Marketing Consultants Group are
property of The Salvation Army. All international
and national rights reserved.
© 2011-2012
|