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THE BIG IDEA - The True Story Of One Of The Most Effective Marketing Campaigns Ever Devised!

 

What does this powerfully effective marketing campaign have to do with telling the Salvation Army's "Untold Story" to the nation and raising tens of millions of much-needed funds? Watch the video...

 

After viewing this video, download copies of the Campaign Documents to THE SALVATION ARMY - THE REALLY BIG IDEA'S Campaign below. 

 

 

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  THE REALLY BIG IDEA Every Eye, Every Ear International Marketing and Public Relations Campaign And Tour

Campaign Documents Download Links 

All draft campaign documents prepared by The Video Airships Marketing Group of The Marketing Consultants Group are located at the following hyperlinks. Simply click on the link to download the document.

1. Overview - This draft document is an overview of the campaign as it relates to capturing the attention of every eye and every ear via a composite of video airship, traditional free media coverage, viral capabilities of the Internet and on the ground Salvation Army staff and volunteers.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)OVERVIEW.doc

Adobe.pdf  www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)OVERVIEW.pdf

2. Why Aerial Campaign - Proof of the effectiveness of aerial marketing campaigns as compared with traditional media clutter which is long forgotten.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)WHY_AERIAL_CAMPAIGN.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships//docs/REALLYBIGIDEA(tm)WHY_AERIAL_CAMPAIGN.pdf

3. Campaign Revenue Overview of the campaign and the many revenue streams, in kind, volunteer and public relations opportunities this multi-media national campaign will provide.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)CAMPAIGN_REVENUE.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)CAMPAIGN_REVENUE.pdf

4. Revenue Works - This document describes how the campaign works, the revenue streams and lists all of the documents prepared for and associated with the campaign.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)REVENUE_WORKS.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)REVENUE_WORKS.pdf

5. Sponsorships - This draft document outlines national, regional and local sponsorship opportunities for the campaign, whether the sponsorship is online or offline.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)SPONSORSHIPS.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)SPONSORSHIPS.pdf

6. VIP List - This list contains high net worth individuals targeted for a Sponsorship Letter and perhaps a personal visit or phone call from National Commissioner, Territory or Divisional Commander.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LIST.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LIST.pdf

7. VIP Letter - This draft solicitation letter is targeted to high net worth individuals such as those listed on the Forbes Fortune 400 list and other high net worth individuals and organizations who already support the Salvation Army.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LETTER.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LETTER.pdf

8. Promotional Items - Promotional items that are needed for the campaign to promote the campaign and could be sold to raise campaign funds.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROMOTIONAL_ITEMS.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROMOTIONAL_ITEMS.pdf

9. Project Timeline - This is a draft 3 month forward timeline that outlines every major collateral project that needs completion before the actual launching of the campaign and video airship.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROJECT_TIMELINE.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROJECT_TIMELINE.pdf

10. RFP - Request For Proposal. This draft is a master list of all the collateral materials (videos, press releases, graphics) to be prepared by an advertising agency for the actual marketing campaign or to solicit support for the campaign.  

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)RFP.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)RFP.pdf

11. Lightsign Graphics – The Salvation Army Video Lightsign Lightship* Airship Graphics courtesy of The Lightship Group, the world’s largest airship operators.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)LIGHTSIGN_GRAPHICS.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)LIGHTSIGN_GRAPHICS.pdf

12. Document Links - This document has all of the various links to the campaign documents as well as the video link.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)DOCUMENT_LINKS.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)DOCUMENT_LINKS.pdf

13. Invitation Cards - This document has a sample Your Invitation To Follow Card, an inexpensive business card which can be distributed to the media, staff, volunteers and the general public to inform and educate consumers via web and audio site to The Salvation’s Army’s “Untold Story” and video airship activities.

MS Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)INVITATION_CARDS.doc

Adobe.pdf www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)INVITATION_CARDS.pdf

Need assistance?

Ron Schmidt, The Marketing Consultants Group – Worldwide Publishers LTD

888-574-8257 Ext.77 ron.schmidt@marketingconsultantsgroup.com

  *Video Lightsign Lightship is a trademark of The Lightship Group (lightships.com).

THE REALLY BIG IDEA Every Eye, Every Ear International Marketing and Public Relations Campaign And Tour concept was developed by The Video Airships Marketing Group of The Marketing Consultants Group for The Salvation Army.

No part of this document or concept may be reproduced in any format, for any reason, without the express written consent of The Salvation Army.

All campaign documents prepared by The Video Airships Marketing Group of The Marketing Consultants Group are property of The Salvation Army. All international and national rights reserved. 

© 2011-2012  

 

 

 

 

The Advertising Airships Marketing Group and the Video Airships Marketing Group are the first and only aerial advertising campaign marketing specialists in the world. Both specialized marketing groups are part of The Marketing Consultants Group

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