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THE
SALVATION ARMY
THE
REALLY BIG IDEA
Every Eye, Every Ear
International Marketing and Public Relations Campaign And Tour
Campaign
Video Concept and Marketing Campaign Draft Documents Links
All
draft campaign documents
prepared by The Video Airships Marketing Group of The Marketing Consultants Group are located at the following
hyperlinks. Simply click on the link and download the document in Microsoft Word
format.
1.
Overview -
This draft document is an overview of the campaign as it relates to capturing
the attention of every eye and every ear via a composite of video airship,
traditional free media coverage, viral capabilities of the Internet and on the
ground Salvation Army officers, public relations staff and volunteers.
Microsoft
Word
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)OVERVIEW.doc
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)OVERVIEW.pdf
2.
Why Aerial Campaign
- Proof of the effectiveness of aerial marketing campaigns as compared with
traditional media clutter which is long forgotten.
Microsoft
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)WHY_AERIAL_CAMPAIGN.doc
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)WHY_AERIAL_CAMPAIGN.pdf
3.
Campaign Revenues - This document describes how the campaign's revenue streams including
national, regional and local sponsorships, in-kind and consumer contributions,
promotional item sales and FREE media coverage and much, much more will raise
millions of much-needed funds for The Salvation Army.
Microsoft
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)CAMPAIGN_REVENUE.doc
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)CAMPAIGN_REVENUE.pdf
4.
Revenue Works - Handout - This
document includes The Overview, Campaign Revenues and Campaign Documents - Links
pages included as one document intended to be used as a handout.
Microsoft
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)REVENUE_WORKS.doc
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)REVENUE_WORKS.pdf
5.
Sponsorship Opportunities -
This draft document outlines national, regional and local sponsorship
opportunities for the campaign, whether the sponsorship is online or offline.
Microsoft
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)SPONSORSHIPS.doc
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)SPONSORSHIPS.pdf
6.
VIP Sponsorship List - This
old list contains high net worth individuals targeted for a Sponsorship Letter
and perhaps a personal visit or phone call from National Commissioner, Territory
or Divisional Commander.
Microsoft
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LIST.doc
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LIST.pdf
7.
VIP Sponsorship Letter
- This draft solicitation letter is targeted to high net worth
individuals such as those listed on the Forbes Fortune 400 list and other high
net worth individuals who already support the Salvation Army.
Microsoft
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LETTER.doc
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LETTER.pdf
8.
Promotional Items
- Promotional items that are needed for the campaign to promote the
campaign and could be sold to raise campaign funds.
Microsoft
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROMOTIONAL_ITEMS.doc
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROMOTIONAL_ITEMS.pdf
9.
Project Timeline
- This is a draft 3 month forward timeline that outlines every major collateral
project that needs completion before the actual launching of the campaign and
video airship.
Microsoft
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROJECT_TIMELINE.doc
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROJECT_TIMELINE.pdf
10.
RFP -
This draft is a master list of all the collateral materials (videos, press
releases, graphics) to be prepared by an advertising agency for the actual
marketing campaign or to solicit support for the campaign.
Microsoft
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)RFP.doc
www.marketingconsultantsgroup.com
/videoairships/docs/REALLYBIGIDEA(tm)RFP.pdf
11.
Lightsign Graphics The
Salvation Army Video Lightsign Lightship* Airship Graphics courtesy of The
Lightship Group, the worlds largest airship operators.
12.
Documents - Video Links - This
document has all of the various links to the campaign documents and video link.
Mircosoft
Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)DOCUMENT_LINKS.doc
www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)DOCUMENT_LINKS.pdf
Need
assistance?
Ron
Schmidt, The Marketing Consultants Group Worldwide Publishers LTD
888-574-8257
Ext.77 ron.schmidt@marketingconsultantsgroup.com
Contact
our Video Airships Marketing Group Staff via phone at our Marketing Consultants
Group Offices.
Client
Services
888-574-8257
Ext. 57
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