The Video Airships Marketing Group

The First Worldwide Video Airships Marketing Campaign Specialists

Client Support 888-574-8257 Ext. 57

staff@videoairships.com

 

 

THE BIG IDEA™ - The True Story Of One Of The Most Effective Marketing Campaigns Ever Devised!

What does this powerfully effective marketing campaign have to do with The Salvation Army's mission of raising consumer awareness, telling the Salvation Army's "untold story", and raising millions of much-needed funds? Watch the video...

 

After viewing this video, simply call Ron Schmidt 888-574-8257 Ext. 77 or email him for complete details about "THE REALLY BIG IDEA™ - Every Eye, Every Ear™ International Marketing and Public Relations Campaign and Tour™ 

DOWNLOAD COPIES OF ALL DOCUMENTS BELOW

Ron.Schmidt@MarketingConsultantsGroup.com

Get copies of all campgin documents below

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THE SALVATION ARMY

  THE REALLY BIG IDEA™ Every Eye, Every Ear™ International Marketing and Public Relations Campaign And Tour™

Campaign Video Concept and Marketing Campaign Draft Documents Links

All draft campaign documents prepared by The Video Airships Marketing Group of The Marketing Consultants Group are located at the following hyperlinks. Simply click on the link and download the document in Microsoft Word format.  

1. Overview - This draft document is an overview of the campaign as it relates to capturing the attention of every eye and every ear via a composite of video airship, traditional free media coverage, viral capabilities of the Internet and on the ground Salvation Army officers, public relations staff and volunteers.

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)OVERVIEW.doc

www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)OVERVIEW.pdf

2. Why Aerial Campaign - Proof of the effectiveness of aerial marketing campaigns as compared with traditional media clutter which is long forgotten.

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)WHY_AERIAL_CAMPAIGN.doc

             www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)WHY_AERIAL_CAMPAIGN.pdf

3. Campaign Revenues - This document describes how the campaign's revenue streams including national, regional and local sponsorships, in-kind and consumer contributions, promotional item sales and FREE media coverage and much, much more will raise millions of much-needed funds for The Salvation Army.

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)CAMPAIGN_REVENUE.doc

www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)CAMPAIGN_REVENUE.pdf

4. Revenue Works - Handout - This document includes The Overview, Campaign Revenues and Campaign Documents - Links pages included as one document intended to be used as a handout.

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)REVENUE_WORKS.doc

    www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)REVENUE_WORKS.pdf  

5. Sponsorship Opportunities - This draft document outlines national, regional and local sponsorship opportunities for the campaign, whether the sponsorship is online or offline.

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)SPONSORSHIPS.doc

         www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)SPONSORSHIPS.pdf

6. VIP Sponsorship List - This old list contains high net worth individuals targeted for a Sponsorship Letter and perhaps a personal visit or phone call from National Commissioner, Territory or Divisional Commander.

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LIST.doc

www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LIST.pdf

7. VIP Sponsorship Letter - This draft solicitation letter is targeted to high net worth individuals such as those listed on the Forbes Fortune 400 list and other high net worth individuals who already support the Salvation Army.

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LETTER.doc

www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)VIP_LETTER.pdf

8. Promotional Items - Promotional items that are needed for the campaign to promote the campaign and could be sold to raise campaign funds.

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROMOTIONAL_ITEMS.doc

www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROMOTIONAL_ITEMS.pdf

9. Project Timeline - This is a draft 3 month forward timeline that outlines every major collateral project that needs completion before the actual launching of the campaign and video airship.

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROJECT_TIMELINE.doc

www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)PROJECT_TIMELINE.pdf

10. RFP - This draft is a master list of all the collateral materials (videos, press releases, graphics) to be prepared by an advertising agency for the actual marketing campaign or to solicit support for the campaign.

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)RFP.doc

www.marketingconsultantsgroup.com /videoairships/docs/REALLYBIGIDEA(tm)RFP.pdf

11. Lightsign Graphics – The Salvation Army Video Lightsign Lightship* Airship Graphics courtesy of The Lightship Group, the world’s largest airship operators. 

Microsoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)LIGHTSIGN_GRAPHICS.doc

www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)LIGHTSIGN_GRAPHICS.pdf

12. Documents - Video Links - This document has all of the various links to the campaign documents and video link.

Mircosoft Word www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)DOCUMENT_LINKS.doc

www.marketingconsultantsgroup.com/videoairships/docs/REALLYBIGIDEA(tm)DOCUMENT_LINKS.pdf

Need assistance?

Ron Schmidt, The Marketing Consultants Group – Worldwide Publishers LTD

888-574-8257 Ext.77 ron.schmidt@marketingconsultantsgroup.com

 

Contact our Video Airships Marketing Group Staff via phone at our Marketing Consultants Group Offices.

 Client Services

888-574-8257 Ext. 57

or by email at Staff@VideoAirships.com

 

 

 

 

The Advertising Airships Marketing Group and the Video Airships Marketing Group are the first and only aerial advertising campaign marketing specialists in the world. Both specialized marketing groups are part of The Marketing Consultants Group

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Support Staff: 888-574-8257 Ext.57

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* Airship pictures courtesy of The Lightship Group

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