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The Advertising Airships Media Group
The First Worldwide Aerial (Outdoor) Advertising Campaign Specialists 888-574-8257 Ext.87 Staff@AdvertisingAirship.com |
.. Announcing Our Huge "Unfair" Competitive Advertising Advantage! .
. Will our affordable new FLEET of ADVERTISING AIRSHIPS continuously cruising over North America's 67 largest statistical metropolitan consumer areas grab every eyeball, cut through the media's clutter delivering your "unforgettable" sales message, dominate your competition and Get You The Sales Results You Need? . .View the video press release below, there's a valuable gift that's yours for the asking at the end.
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For Immediate Release: May, 2012 New York, NY Will Our Huge
"Unfair" Competitive
Advertising Advantage Capture Everyone’s Attention
And Get YOU The Sales Results YOU Need? Imagine our new remotely-piloted FLEET
of
ADVERTISING AIRSHIPS
hovering
over and dominating the 67 largest major metropolitan areas in North
Armerica year round, cutting through all the media's clutter, delivering
your "unforgettable" sales message and GETTING YOU THE SALES RESULTS YOU NEED!
Here's PROOF!
Humans are fascinated with things that fly. Airplanes, Blimps and Hot Air Balloons have always caught the hearts and imaginations of people everywhere. Aerial advertising is so effective because it is mobile, it is flexible, and highly visible. The
most effective "flying advertising medium" is an airship - a
BLIMP! Years ago, Advertising Age surveyed thirteen thousand people and asked them to recall a single ad. The top two ads mentioned were for Coca Cola and Pepsi respectively and COMBINED they only accounted for 10% of the responses. Compare
that with a recent survey asking about giant airships (blimps). An
amazing 75% of those surveyed recalled seeing the ship and a full 60% of
them could identify the company using it. Can aerial advertising with a blimp really be that much more
effective than traditional forms of advertising? Well,
ask yourself these questions: -
What is the last newspaper
ad you saw? -
The last TV commercial you
can recall? -
The last billboard you
passed on the highway? - The last blimp you saw flying in the sky? Could you answer them all? Even
if you could, now ask yourself this: how long ago did you see or hear
them? Chances are your answers for TV, print, radio and billboards range from a few minutes or hours, to a few days ago and you still had trouble remembering them. The last time you saw a blimp may have been months or even years ago, but you probably remember where you saw it and what it said. That, in a nutshell, is advertising effectiveness! Steve
Collins, Director of Corporate Communications for the Advertising
Airships Media Group said, "Our Advertising Airships North
American fleet will be used in 5 specific strategic marketing areas: 1.
Aerial
Advertising - massive floating billboards positioned where
and when they are needed. 2.
Aerial
Filming - for live TV exposure generating media value and
enhanced audience reach. 3.
Attracting
Additional Media - generating media opportunities including
print, radio and TV. 4.
Sales
Promotions - driving sales through point-of-sales links such
as audio and web sites. 5.
As A
Corporate Flagship - driving the corporate image." Aerial Advertising – The Advertising Airships fleet will be positioned to target a different audience every day, whether it’s at the high consumer traffic sports arena, the mall, a concert or special even or cruising overhead capturing every eyeball during rush-hour traffic. They
can generate highly memorable advertising campaigns with awareness
approaching and incredible 91% for campaigns that last at least 4 weeks. People
like airships. They
are fun and can be spectacular, especially at night. Aerial
Filming
– The Advertising Airships fleet are the ultimate camera platform for
major sporting and cultural events. Live
filming of major events generate huge media value for advertisers. Aerial
advertising dramatically increased audience impressions which can be
seen regionally, nationally or internationally. Attracting
Additional Media - Where ever the Advertising Airships
fleet goes, they will generate print, radio and television media
opportunities and interest.
Airships
are unique and people can't help but marvel at them. Media
flights result in local, regional, national and international press
coverage. Media
opportunities are limited only by one's imagination. Sales
Promotions
– The Advertising Airships fleet will be the attention-getting
centerpiece linked to sales promotions to drive sales through point of
sale links to increase their effectiveness. The
Advertising Airships fleet will directly assist in increased sales due
to their formidable ability to generate brand awareness and recall. As A
Corporate Flagship
– The Advertising Airships fleet will be utilized to drive the
corporate image and logo. Public
recognition and the recall of corporate brand name and logo is greatly
enhanced as the company becomes synonymous with blimps. Here’s Even More Advertising Value Research
reveals statistics on the aerial effectiveness of blimps is impressive. Here are just a few examples:
Picture
courtesy of Fuji Film 1.
In 1984, Fuji Film increased their market 7%, taking market share
from Kodak in only a two-month period as a result of their aerial
advertising campaign covering the 1984 Olympics in Los Angeles. The campaign was so successful that Fuji is still using BLIMP advertising today - twenty years later! Fuji continued it’s program and in 1986 purchased their own
airship.
Picture courtesy of Kraft Foods 2. In 1992, Kraft increased it’s sales by 87% in Germany alone during the Kraft Blimp promotion tour. Based on this success, Kraft renewed it’s airship program for
'93 and '94.
Picture courtesy of The Family Channel 3. The Family Channel Blimp generated $5 million of spin-off media value during it’s first year. Family Channel studies show the total media value outweighs
total cost of blimp operation by 3 to 1. Picture courtesy of Blockbuster Video 4. Coverage of nineteen TV events by the Blockbuster Blimp resulted in $1 million worth of on-air time and $45,000 of spin-off local media.
Picture courtesy of The Lightship Group 5. In 2006, the world's first video airship, Holden's Lightsign Airship* was flown throughout Australia as the centerpiece to General Motor's new car launch. The aerial campaign was so effective, grabbing everyone's attention, that anxious competitors petitioned the Australian government to ban it. 6.
The following results of independent and in-house studies reveal a high
percentage of both airship (recalled seeing blimp) and product (recalled
message) awareness: Advertiser
Locale Airship
<Awareness> Product Swan Beer
Australia
82.0%
73.0% Novo Snacks London
72.5%
86.2% Miller
Lite
Texas
63.1%
72.6% 7. Studies indicate that in a typical city of about 1 million people, during a 5-day flight period, 65% recall the message presented on the airship. As the effectiveness of the traditional advertising media continues to erode, advertisers need to explore innovative solutions to make an impact on the public consciousness. Blimp
participation at nationally televised sporting events guarantees
advertisers audience attention. With that kind of success rate the obvious question is: Why isn't everyone using airship advertising? The even more obvious answer is: COST. Full sized airships cost several million dollars to purchase and several hundred thousand dollars per month to operate and typically have crews of 20 to 40 people. The average cost to an advertiser on the world's preeminent airship, The Goodyear Blimp, is upwards of $400,000 per night for lighted pixel board advertising! Bob Weinstein, Director of Advertising for Metropolitan Life has said: "The cost of running the blimp for a whole month is equal to the cost of just one or two prime time commercials." He thinks the blimp’s an absolute bargain when one prime time commercial can cost well over $300,000! One blimp aerial advertising has been just too expensive for even most Fortune 500 companies, but that's where the Advertising Airships Media Group comes in. Up until recently, this medium was limited to mostly indoor venues - but not anymore. Remotely piloted blimp technology is ever evolving and now outdoor airships are being built specifically for the Advertising Airships Media Group that are large enough for effective advertising and small enough for cost efficiency. The
Advertising Airships Media Group’s outdoor airships fleet will now provide a unique
advertising platform, effectively and efficiently continually dominating
every major, at very competitive costs. Smaller airships can mirror the effectiveness of full-sized manned airships at a fraction of the cost.
The Bottom Line "Our
mission was to make our Advertising Airships fleet easily affordable to
a majority of corporate businesses and create a fleet of high-impact
Advertising Airships that would generate maximum results for our
clients. After
a year and a half of dedicated work by our staff to develop a North
American Advertising Airship fleet that was highly affordable, we have
accomplished that objective and will begin building an international
advertising business around our airship fleet and marketing and
advertising systems," said Ron Schmidt, Founder and CEO of World
Wide
Media Corporation and parent to the Advertising
Airships Media Group. The Advertising Airships Media Group will also provide complete turnkey package including blimp and trailer, professional pilots, custom banners, flying time and travel time as well as any additional marketing/advertising/ promotional services. "The
bottom line is this. Our smaller remotely-piloted advertising airships
nationwide fleet will mirror the effectiveness of their full-sized
cousins, with an investment cost that is manageable for a Fortune 500 or
mid-sized business. We will get better results than traditional
advertising, with a huge added bonus being that we will get the
traditional media’s coverage for free," said Schmidt. The
company will offer airship advertising fleet services throughout North
America to selected clients on a long term yearly contract basis. All of the details will be provided for and include everything from flying the airships at high consumer traffic venues to providing the marketing and promotional strategies. They will design and produce reusable banner graphics with effective calls to action that will drive anxious consumers to web sites, audio sites, call centers and store locations. Every last detail in planning and implementing an ongoing successful nationwide advertising airship aerial campaign, coupled with free coverage by the traditional media, and streaming online video that will get results will be handled by the firm and our client’s agencies. "We will be the definitive source in advertising airship fleets for our clients, agencies and principals alike. Unlike
typical brand awareness campaigns that traditional large scale airships
like Goodyear, Fuji and Metropolitan Life have promoted, we're going to
test the results of flying an advertising airships fleet that promotes
companies, brands, products, and special events for a select group of
high profile national companies. As
we launch our airship fleet throughout the U. S., and throughout the
rest of the world, agencies and corporate advertisers will come along
and participate with us in each strategic location we position an Advertising
Airship fleet. We
see the unique combination of traditional media, Internet, and video
with our Advertising
Airship fleet as the centerpiece to a multimedia campaign as a
natural way to add value to any advertising campaign. Unlike
most traditional media campaigns which are quickly forgotten, consumers
will long remember the name of the company or product on the banner just
like they do now with Goodyear, Fuji Film, Metropolitan Life, Budweiser
and the other larger airships. In
an ever-changing advertising and promotional environment, our Advertising
Airship fleet will be highly effective because they are memorable,
they are mobile, they are flexible and they are highly visible, in other
words, they cut right through the clutter.” says Schmidt. “A
nationwide Advertising
Airship fleet will always attract news coverage and other forms of
free publicity! In short, just like all of the traditional mediums, our Advertising Airship fleet combines all the best attributes of traditional advertising and even more - offering customers and advertising clients a movable front-page ad in the sky that just can't be turned off by changing the station, deleted at the click of a mouse, or like print mediums simply thrown in the trash," said Steve Collins, Advertising Airships Media Group's Director of Corporate Communications. Will Our
"Unfair" Competitive
Advertising Advantage Capture Everyone’s Attention, Give YOU An Unfair Sales Advantage, And Get YOU The Sales Results YOU Need? Imagine our new remotely-piloted FLEET
OF
ADVERTISING AIRSHIPS
dominating the 67 largest major metropolitan areas in North America year
round, cutting through all the media's clutter, delivering your
unforgettable sales message and
GETTING YOU THE SALES RESULTS YOU WANT AND NEED? For
additional information about the Advertising
Airships Med Group, a World
Wide
Media Corporation business unit, e-mail our professionals at Staff@WorldWideMediaCo.com
or call our Support
Staff at 888-574-8257 Ext. 87, and we will provide answers to
all of your questions and handle the details for you. Discover how our Advertising Airship fleet will help you get the results you need. For
additional information contact: Ron
Schmidt, CEO The
Advertising Airships Media Group Phone:
888-574-8257 Ext. 77 E-mail:
Staff@WorldWideMediaCo.com ________________________________________ For immediate release: May 2012, New York, NY AT LAST! THE HUGE "UNFAIR" COMPETITIVE ADVERTISING ADVANTAGE! The Advertising Airships Media Group, one of World Wide Media Corporation's Specialized Business Units and the first and only Worldwide Aerial (Outdoor) Advertising Campaign Specialists, announced today that they would be providing high-impact, remotely-piloted advertising airship (blimps) flight services throughout the U.S. with future plans to expand internationally.
These 45 foot unmanned Advertising Airships will be able to duplicate the effectiveness of their larger cousins such as the Goodyear, Metropolitan Life (Snoopy), Outback Steakhouse, Fuji Film and Budweiser Lightships at a fraction of the cost. The only real objection to aerial advertising campaigns has been one of cost - and Advertising Airships Media Group have successfully addressed and resolved that issue and created a solution that will benefit a wider audience of potential advertisers to use this high-impact new, unique medium. Ron Schmidt, Founder and CEO of World Wide Media Corporation and Advertising Airships Media Group said, " One of the most obvious questions about aerial advertising is, 'Can aerial advertising with a blimp really be that much more effective than traditional forms of advertising?' " Well,
ask yourself these questions: 1.
What
is the last newspaper ad you saw? 2.
What is the last radio commercial you heard? 3.
The last TV commercial you can recall? 4.
The last billboard you passed on the highway? 5.
The last blimp you saw flying in the sky? Could you answer them all? Even if you could, now ask yourself this: How long ago did you see or hear them? Chances are your answers for TV, radio, print and billboard range from a few minutes or hours to a few days ago and you still had trouble remembering them. Didn't you? The last time you saw a blimp may have been months or even years ago, but you probably remember where you saw it and what it said. And that, in a nutshell, is advertising effectiveness! Steve Collins, Director of Corporate Communications for the company said, "Our Advertising Airships will be used in 5 specific strategic marketing areas: 1. Aerial Advertising - massive floating billboards positioned where and when they are needed. 2. Aerial Filming - for live TV exposure generating media value and enhanced audience reach. 3. Attracting Additional Media - generating media opportunities including print, radio and TV. 4. Sales Promotions - driving sales through point-of-sales links such as audio and web sites. 5. As A Corporate Flagship - driving the corporate image." Aerial Advertising - Advertising Airships can be positioned to target a different audience every day. They can generate highly memorable advertising campaigns with awareness approaching and incredible 91% for campaigns that last at least 4 weeks. People like airships. They are fun and can be spectacular, especially at night. Aerial Filming - Advertising Airships are the ultimate camera platform for major sporting and cultural events. Live filming of major events generate huge media value for advertisers. Aerial advertising dramatically increased audience impressions which can be seen regionally, nationally or internationally. Attracting Additional Media - Where ever the Advertising Airships go, they will generate print, radio and television media opportunities and interest. Airships are unique and people can't help but marvel at them. Media flights result in local, regional, national and international press coverage. Media opportunities are limited only by one's imagination. Sales Promotions - Advertising Airships can be linked to sales promotions to drive sales through point of sale links to increase their effectiveness. Advertising Airships can directly assist in increased sales due to their formidable ability to generate brand awareness and recall. As A Corporate Flagship - Advertising Airships can be utilized to drive the corporate image and logo. Public recognition and the recall of corporate brand name and logo is greatly enhanced as the company becomes synonymous with blimps. "Our mission was to make our Advertising Airships easily affordable to a majority of businesses and create a fleet of high-impact Advertising Airships that would generate maximum results for our clients. After a year and a half of dedicated work by our staff to develop an Advertising Airship that was highly affordable, we have accomplished that objective and will begin building an international advertising business around our airships and marketing communications systems," said Schmidt. The Advertising Airships Media Group provides remotely piloted, unmanned airships for use in advertising, crowd entertainment, surveillance, photography and videography. Advertising Airships and flight crews are available only for long-term yearly contracts. The Advertising Airships Media Group also provides complete turnkey package including blimp and trailer, professional pilots, custom banners, flying time and travel time as well as any additional marketing/advertising/promotional services. Want to see how our Advertising Airships are guaranteed to help you sell more and do less? What else would you like to know about our powerful Advertising Airships that will give your business or promotion more bang for your advertising buck?
For additional information about the Advertising Airships Media Group, a World Wide Media Corporation business unit, please e-mail our professionals at Staff@WorldWideMediaCo.com or call our Support Staff at 888-574-8257 Ext. 87, and we will provide answers to all of your questions and handle the details for you. ________________________________________ For additional information contact: Ron Schmidt, Founder & CEO The Advertising Airships
Media
Group Phone: 888-574-8257 Ext. 77 |
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The Advertising Airships Media Group and the Video Airships Media Group are the first and only aerial advertising campaign marketing specialists in the world. Both specialized marketing groups are business units of World Wide Media Corporation. Sales: 888-574-8257 Ext. 47 Support Staff: 888-574-8257 Ext.57 Privacy Policy | Terms Of Use | Warranties, Disclaimers, and Legal Rights | Notice Of Security Earnings Disclaimers | DMCA Violations Procedure | Copyright All worldwide rights reserved. Copyright 2012 ________________________________________
The AdvertisingAirship.com web site is copyrighted by World Wide Media Corporation and is protected under the US Copyright Act of 1976 and all other applicable international, federal, state and local laws, with ALL worldwide rights reserved. No part of this may be copied, or changed in any format, sold, or used in any way other than what is outlined in under any circumstances, for any reason whatsoever, without express written permission from the publishers. . All worldwide rights reserved. Copyright 2012 .
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